Public Relations and Crisis Management (PRCM)

Many businesses are competing for attention. But, unlike intrusive and irritating advertising, PR earns people’s attention. How? By providing and delivering value. A talented communicator shares useful, educational, inspiring, or compelling content. And a smart communicator knows how to convey a brand’s higher purpose. In your mix of activities, public relations is another way to reach your audience. It helps build awareness and create a positive image of your business.

Learning Objectives: 
  • Define the meaning of public relations
  • Explain the impact of public relations
  • Explain the meaning of public relations stakeholders
  • The importance of media in public relations
  • Explain the meaning of crisis management
Who should attend?: 

This module is specially designed for individuals who needs to understand Public Relations and Crisis Management and achieving implications of their day-to-day decisions.

Modes of delivery: 

The module shall be delivered by way of:

  • Lectures
  • Demonstrations
  • Video
  • Group presentations
  • Case studies
  • Assignments & Tests